MusicPromoToday Handbook
Side-by-side comparisons, worked examples and checklists on promoting and marketing music, for independent artists, managers and labels in every genre and territory.
Digital Advertising for Musicians: Comparing Approaches
Paid ads can find listeners who will never stumble onto your organic posts. They can also burn cash if you skip the basics. This comparison is about approa
Getting More Monthly Listeners on Spotify: What Is Realistic
Monthly listeners are a lagging indicator. They rise when people find your music and stick around for a while; they fall when discovery slows. Chasing the
Music Video Marketing vs Promotion: What to Plan
People use "music video marketing" and "music video promotion" as if they were the same sentence. In practice they overlap, but planning is clearer if you
Sync Licensing Readiness Checklist Before You Pitch
Supervisors and libraries move fast when a brief lands. If your metadata, files or rights are messy, you are not ready to pitch, no matter how good the son
UGC Creator Services: When They Help a Release
User-generated content (UGC) services help artists brief and coordinate creators who make videos with a song. They are useful when you want volume and vari
Choosing a Release Day and Week: A Comparison of Timing Options
Friday is the global release day for most new music, which means every Friday your song competes with a lot of other songs. Is that always the right choice
Engaging Quiet Listeners: Fans Who Never Comment
Most people who enjoy your music will never comment, like or message you. They listen, maybe save a song, and move on. It is easy to forget them because th
Label Services vs Doing It Yourself: A Comparison for Small Labels
Small independent labels often run on a handful of people doing everything: A&R, release planning, marketing, accounting. At some point the question comes
Reading a Music Promotion Agreement in Plain English
Before you hire anyone to promote your music, you will probably be sent an agreement, a proposal or at least a list of terms. Many artists skim it and sign
Choosing a Music PR Firm in Los Angeles: Questions to Ask
Los Angeles has many music PR firms, from large agencies to solo publicists. Whether you live there or not, these questions help you choose.
Radio vs. Podcast Promotion: Which Fits Your Release?
Radio and podcasts both reach listeners who pay attention, but they work differently. This comparison helps you decide where to start.
Reading a Music Case Study: What to Look For
Case studies are one of the best ways to judge a promotion or marketing team, but they are easy to dress up. Here is how to read one critically.
TikTok Campaign or Organic Posting? A Comparison
Every artist is told to "go viral on TikTok." In practice there are two routes: posting yourself, and running a campaign with creators. Both can work; they
In-Store Playlists Explained: Getting Music Into Shops, Gyms and Venues
The music playing in a clothing store, café, hotel lobby or gym is chosen by someone. Often it comes from a background music provider that builds playlists
Organic vs Paid Music Promotion: A Side-by-Side Look
Most artists end up using a mix of organic and paid promotion. Knowing what each one is good at makes the mix easier to choose.
SEO for Musicians: Making Your Name Searchable
When someone hears your song and searches your name, what do they find? If the answer is a different artist with the same name, an old profile, or nothing
TikTok Song Promotion: A Planning Checklist
Short-form video can introduce a song to people who would never find it on a playlist. It also rewards preparation more than luck. Use this checklist befor