Radio vs. Podcast Promotion: Which Fits Your Release?
Radio and podcasts both reach listeners who pay attention, but they work differently. This comparison helps you decide where to start.
| Radio | Podcasts | |
|---|---|---|
| What you pitch | A song for airplay | Yourself as a guest, or a song for a music segment |
| Timing | Around release and charts | Any time, often booked weeks ahead |
| Best for | Songs that fit a station's format | Artists with a story to tell |
| Effort | Format research and follow-up | Research on each show and its audience |
Radio
Commercial, public, community and college stations each have their own rules. Learn the format, the music director and the submission process. Community and college stations are often the most open to independent music.
Podcasts
Music and culture podcasts look for guests with something to say. Prepare a short pitch about a topic, not just your release. Interviews give you content you can share for months.
Doing both
Many campaigns pair a radio push in release week with podcast interviews over the following weeks, keeping the story alive.
MusicPromoToday covers both in its radio and podcast promotion service.