Choosing a Music PR Firm in Los Angeles: Questions to Ask
Los Angeles has many music PR firms, from large agencies to solo publicists. Whether you live there or not, these questions help you choose.
Fit
- Which artists at my level and in my genre have you worked with recently?
- Which outlets do you pitch most often?
Process
- What does the timeline look like before and after release?
- What will you need from me?
- How often will I get updates, and what do reports include?
Honesty
- What results are realistic for this release?
- What will you do if the first wave of pitches gets no response?
Be cautious with anyone who guarantees specific coverage.
Contract
- What is included in the fee, and what costs extra?
- How long is the commitment, and how can it end?
Beyond PR
PR works best alongside other channels. Ask how coverage will connect with playlists, social and ads.
MusicPromoToday has a guide to choosing a music PR firm in Los Angeles, and a broader overview of music promotion channels for artists anywhere.